OUR STORY

It started in a kitchen — with real ingredients, cherished traditions, and modern nutrition in mind.

A Clean Protein Bar Rooted in Family Tradition, Reimagined for Today

That’s All® protein bars are inspired by a cherished family recipe passed down from our grandparents. Their passion for wholesome, natural ingredients laid the foundation for what we proudly offer today. We’ve thoughtfully modernized their original recipe to suit today’s lifestyle—without compromising on taste or nutrition.

Each bite is more than a snack — it’s a piece of our heritage recrafted with premium ingredients like dates, almonds, and whey protein to meet modern wellness goals. Rooted in tradition, driven by purpose—that’s our story.

The Problem With Most Protein Bars Today

We were athletes, parents, travelers, dreamers — all searching for a better way to fuel our lives. Something honest. Something functional. Something that felt clean. But every bar we picked up told the same story: long ingredient lists, hidden sugars, artificial this and synthetic that — wrapped in promises we couldn’t pronounce.

So, we started asking harder questions:

What if clean eating could feel indulgent?
What if nutrition could be transparent, elegant, and effortless?
What if less really was more?

And from those questions, That’s All was born.

Clean Protein Bars Made With Real Ingredients

We built this brand around one guiding belief: real ingredients belong in every body — and in every bite. Each bar we make is crafted with 12g to 14g of high quality protein, powered by superfoods, and crafted without compromise.

No added sugar
No fillers
No artificial anything
Gluten-free
Non-GMO high protein

Our bars are designed to fit your life — post-workout, mid-commute, or between meetings — with a silky texture, indulgent flavor, and honest nutrition.

This isn’t about what’s popular. It’s about what’s pure. This is not a moment. It’s a mindset.

We don’t cut corners — we cut clutter. That’s what clean eating means to us: only what’s essential, and nothing more. That’s what a clean label means to us: purity, simplicity, and integrity in every detail.